Complete brand identity for Shiri & Co’s Pilates studio. The studio, which is located inside a typical Tel Avivian apartment, is very homey and welcoming. Shiri, the owner, wanted these qualities to resonate in the brand identity. While preserving the intimate atmosphere, it was also necessary to promote the growth in range of classes such as: yoga, TRX, running teams and meditation sessions. We chose a rich and warm color palette and a typeface that’s unique within this field, to represent the studio’s atmosphere and heart. A set of original illustrations was created to show the wide variety of classes offered to trainers.