Pilates Club is dedicated to providing a comprehensive and enjoyable Pilates experience for all levels, from beginners to advanced practitioners. The studio's instructors are highly experienced and trained in the principles of classical Pilates.

The Challenge

Creating a brand language for a pilates studio that is conservative in its approach to the teachings of Joseph Pilates but strives to create a fun and upbeat atmosphere for its students.


Logo, brand language, visual assets

Pilates Club
Year 2022
Industry Lifestyle
Services Branding, Collaterals
Creative Director Gilad Fried
Designer Meshi Sanker
Photography Keren Lachman