NetApp is a Fortune 500 corporation that offers cloud services for management of applications and data both online and physically. Being a huge company with many different offerings and a variety of target sectors, NetApp was struggling to maintain clarity and coherence on its cloud services website.

The Challenge

Our task was to repackage 17 different products into one website, being the outward face of the new platform called NetApp BlueXP. The abundance of technical data pushed us to develop a design system that is subtle and minimal, yet modular and lively.


Visual language, website, infographics

Year 2023
Industry Tech
Services UI/UX, Web Design
Creative Director Gilad Fried
Designer Meshi Sanker
Content & Production NetApp team
Development Penguin Strategies