The International Student Film Festival takes place every year in Tel Aviv and is the biggest of its kind worldwide. The event celebrates young talent and exposes fresh film school graduates to wide audiences. For the 14th edition of ISFF we were chosen to create a complete brand identity, one that functions in all mediums and conveys the festival’s free spirit and carefree attitude.
The Challenge
Branding a large-scale festival consisting of a diverse range of events, spanning multiple locations throughout the city simultaneously.
Outcome
Multi language catalogs, time planners, promotional materials, ads, merchandise, giveaways, collaterals and website.
Brand Identity
The logo was inspired by old cinema signage systems and allowed a typographic structure that could support Hebrew, Arabic and English. We limited the color palette to black, white and neon green, and used the photocopier as an image-making technique. Our goal was to create a sense of artistic mass production that was complemented by the slogan “come as you are”.
We extended the festival’s original icon, the film-bird, to a large scale set of film-bird mutations. The birds were then used to represent different events, screenings and workshops.
Catalogs & Collaterals
A principal part of the project was the design of the catalog, a bible containing information about all events and films that take part in the festival. Supplemental catalogs for specific events and a time planner were also designed.
Additionally, collaterals and giveaways, such as shirts, tote bags, name tags and postcards, were produced to continue and strengthen the participants’ and visitors’ brand experience.
Results
The festival was the biggest to its date with respect to ticket sales and workshop participants. The brand identity was praised for expressing the spirit of the event and standing out in the visually cluttered streets of Tel Aviv.