BELKIN Vision is developing an innovative glaucoma laser treatment designed to increase global accessibility to glaucoma care. BELKIN Vision’s solution is automated, gentle, efficient, and user friendly. This revolutionary procedure can be performed by any ophthalmologist or eye care provider.

The Challenge

presenting the many benefits of a completely new treatment method to different target audiences.


Branding, visual language, responsive website, packaging, marketing collaterals.

The Brand

Our ongoing work with BELKIN Vision is based on a coherent design system that we developed, and is used across all branded elements. Clear and clean visual spaces with blurry items becoming sharp, is our way of referencing the experience of BELKIN Vison’s solution.

As part of our work for the brand we have developed guidelines on how to incorporate icons, charts, and tables, as well as compatibility with Chinese, Japanese and Hebrew. BELKIN Vision is offering a solution on a global level and we need to ensure it remains true to its values on every platform and in every language.

The Website

The scientists, physicians, engineers and researchers who work with BELKIN Vision, have accumulated large amounts of data. By incorporating interactive elements and subtle motion graphics, we were able to create a space for BELKIN Vision’s story and data that is informative and aesthetically pleasing at once.

The website serves as a starting point for new business opportunities and professional relationships around the world.

Eagle Device

The Eagle, a majestic bird known for its superb vision, was the name chosen for BELKIN Vision’s glaucoma solution. For the Eagle we developed a sub-brand, used in marketing materials, trade show booths, and the packaging of the device itself.

Year 2022
Industry Medical
Services Branding, Collaterals, Packaging, Print, Web Design
Creative Director Gilad Fried
Design Chris Enriquez, Meshi Sanker, Neta Weiss
Marketing Director Nancy LeBosquain
Web Development OneOfUs
Photography Ramon Wortman (Filmswish)