Liliz is a mobile flower boutique, a truck that stops at multiple locations and serves as a pop-up flower shop. We were tasked with creating an original brand identity, reflecting what we defined as “rough elegance”.

The chosen truck was remodeled to accommodate a flower shop, and we designed a full-scale wrapping to give it dominant presence in urban areas and bustling streets, serving both as the business itself and as a means of self-advertisement.

Year 2014
Industry Retail
Services Branding, Collaterals
Creative Director Gilad Fried
Truck Graphics Implementation Rothstein Advertising
Photography Daniel Farago