Back& is a startup company whose goal is to free up the front end development of web applications by providing a rich, robust, and scalable back end with minimal impact on the development process.

To communicate their vision and character they needed a mascot, one that will add humor and life to a mostly abstract field.
Drangular (Dragon+Angular, the framework mainly used by Back&) was born to represent a partly magical, partly technological, being. Drangular can perform any task at hand and adapt into any situation instantly, just like Back&’s system.

Back& Mascot
Year 2018
Industry Tech
Services Branding, Illustration
Creative Director & Illustration Gilad Fried